Visual & Brand Identity
by Nicolas Fuhr
Outdoor rugs by Patricia Urquiola for Kettal
Coffee filters inspire textile weave
Barcelona-based Kettal introduces a new series of outdoor carpets by Patricia Urquiola. Two years of research by the company has led to Nido d’Ape, the innovative textile used within the collection. Exploring the woven fabric of a coffee filter, the texture was emulated with braided PVC to create an aerated surface which is both breathable and resistant to damaging UV rays and external agents.
Ideal for outdoor environments, the rug’s 3D surface can be easily cleaned of any accumulated dirt. An organic palette of brown, grey, beige or red are produced by weaving diversely hued fibres to create its variegated colouring.
Art director Zeynep Orbay and the TBWA Istanbul agency designed a daily 2014 calendar for Land Rover, a car manufacturer whose vehicles are known for their bold four-wheel-drive capabilities. The innovatively-crafted project is a three-dimensional version of a classical topographical map where each color level represents a different month of the year.